Use the Slow Season to Uplevel Your Marketing
Photo Credit: Gutterglove®
Winter is a slower time for many in the exterior services industry, but it’s also the perfect opportunity to focus on your marketing. Use this downtime to prepare your business for a stronger spring and long-term growth. Here’s how.
Why Winter Is Perfect for Marketing
When projects slow down, you have the mental space to work on your business, not just in it. Take this time to:
- Evaluate what worked and what didn’t over the past year. How did you generate leads or referrals? Did certain promotions or advertising fall flat?
- Set clear, achievable goals for the year ahead.
- Stay visible while competitors go quiet, so potential customers think of you first when spring comes.
Key Marketing Strategies for Contractors
Use the winter months to focus on these high-impact marketing activities:
1. Build or Improve Your Website
- Optimize your site for mobile devices and make sure it’s easy for interested customers to contact you.
- Update your project galleries with high-quality photos. Show off your hard work!
- Add new homeowner testimonials to build trust with new prospective customers.
- Highlight your service and product offerings. Make sure to call out any workmanship or manufacturer warranties and what sets you apart from your competitors.
2. Strengthen Your Social Media Presence
- Update your Google My Business profile for better local SEO. Make sure all of your contact info is correct and that you respond to reviews. Add project photos to make your profile stand out.
- Post behind-the-scenes content, project highlights, and helpful homeowner tips on your business social media pages. Free apps like Canva can make creating posts quick and easy!
- Engage in local Facebook groups to establish yourself as a trusted expert. Share project photos and offer advice to homeowners in need.
3. Refine Your Print & Physical Marketing
- Refresh brochures, flyers, and business cards with updated photos and information. Now is the time to order any material so you’re ready for spring!
- Prepare door hangers or mailers for spring campaigns.
- Stock up on product samples and homeowner materials for in-person calls.
Leverage the LeafBlaster Pro Contractor Loyalty Program
Save time and elevate your marketing with resources from the FREE LeafBlaster Pro Contractor Loyalty Program:
- Free access to professional photos, videos, logos, social media graphics, flyers, and more.
- Ready-to-use co-branded marketing materials for consistent, high-quality branding.
- The ability to purchase printed materials like homeowner booklets or door hangers directly through the program portal. You can also download files for free and take them to your local printer.
Plan for the Year Ahead
A solid marketing plan will keep you on track during the busy season. Here’s what to do:
- Set measurable goals: For example, increase social media followers by 20% or generate a set number of leads each month.
- Plan seasonal promotions: Decide on spring, summer, and fall offers now and prepare marketing materials in advance.
- Consider budgeting for paid ads: Small investments in targeted ads can bring big returns when demand is high.
- Gather customer testimonials: Collect and showcase positive feedback from satisfied clients to build trust and increase word-of-mouth referrals.
Turn Downtime into Prep Time
Winter doesn’t have to be downtime. Use it to:
- Build a stronger brand.
- Polish your online presence.
- Prepare for a more profitable year!
Join the LeafBlaster Pro Contractor Loyalty Program today to access everything you need to market your business like a pro!
